Digital Marketing Executive

Up to £35k

Okehampton/hybrid (office based 1 day a week)

Our client is well known in their field and loved by their customers. They have a fantastic reputation in the FMCG industry and are continuing to develop their brand and product offering with major growth across their ecommerce site.

As a Digital Marketing Executive, you’ll play a crucial role in their marketing efforts, including being responsible for their email campaigns. Collaborating with cross-functional teams, you’ll create and execute digital campaigns that engage their target audience and drive business growth. If you’re a creative thinker, data-driven, and thrive in a fast-paced environment, we want to hear from you!

Responsibilities:

Email Marketing: Create, test, and optimize email campaigns. Craft compelling copy, analyse performance metrics, and refine strategies to enhance customer engagement.

Content Marketing: Collaborate with our SEO agency to produce keyword-optimized content. Manage the content calendar, ensuring timely delivery of high-quality articles, blog posts, and social media content.

Paid Media: Work closely with our paid media agencies across platforms like Search, Facebook, and Programmatic. Monitor budgets, update ad copy, and analyse campaign performance.

Partnerships and Direct Mail: Identify online partnership opportunities and execute direct mail campaigns. Leverage partnerships to expand brand reach and drive conversions.

Skills We Are Looking For:

·        Experience in running email campaigns from end to end including testing and analytics (Klaviyo would be beneficial but not essential)

·        Familiarity working with external agencies and briefing teams.

·        Ability to interpret data, identify trends, and make data-driven decisions.

·        Think outside the box to develop innovative marketing strategies.

·        Strong written and verbal communication to create compelling content.

·        Organize and prioritize tasks effectively.

·        Thrive in a dynamic environment and embrace change.

In return you’ll be joining a friendly and supportive team and you’ll receive 25 days holiday plus bank holidays as well as being eligible for the company bonus scheme. If you’re interested in applying, want more information or simply an informal chat contact Helen or email careers@sarahwest.co.uk