Customer Marketing Manager

Location Exeter
Discipline: Marketing
Job type: Permanent: Full Time
Salary: up to £50k DOE
Contact name: Helen Shaw

Contact email: careers@sarahwest.co.uk
Job ref: VR519
Published: 19 days ago

Customer Marketing Manager

Up to £50k

Remote (occasional travel to Devon)

We are working with a successful, fast-growing scaleup within the EdTech industry. They are ambitious, innovative and a fantastic bunch of talented people looking to add to their growing team.

We are on the lookout for a passionate Customer Marketing Manager who can bring a wealth of experience to support them with their campaigns which will directly impact their growth. We are looking for a customer centric marketer who is a mix of both analytical and creative to support the Head of Marketing and wider marketing team in driving customer satisfaction, engagement and revenue growth.

People-centric and all about their culture and team happiness; on offer are some fantastic benefits such as 27 days holiday + BH, health insurance, life assurance, funded/encouraged CPD, career progression and flexible working.

 

The role:-

 

·        Develop and execute targeted customer marketing campaigns with a focus on emails that will drive opportunities for up selling, cross selling and renewals.

·        Work with the sales team to identify any opportunities within the customer base.

·        Execute campaigns that keep customer informed on products features, updates and events.

·        Take a lead role in all customer communications including newsletters, events, surveys and review sites.

·        Take responsibility for delivering against MQL targets.

·        Analyse and track campaign performance with the ability to make informed decisions and changes to campaigns to optimise opportunities.

·        Develop compelling copy and content that appeals to various customer segments to offer other software solutions.

·        Develop working relationships with other departments and stakeholders to gather feedback and drive improvements.

 

What we’re looking for:-

 

·        Ideally 5+ years marketing experience within a Saas business, in EdTech would be a bonus!

·        A confident marketer who is passionate about engaging with customers and driving revenue growth.

·        Experience in automation tools and CRM systems.

·        A brilliant communicator with excellent verbal and written skills.

·        Someone who can analyse data and interpret their findings in order to develop further opportunities.

·        Project management skills, capable of managing multiple campaigns and duties.

·        A collaborative team player who is personable and goal orientated.

 

You will be ideally based in the South West, however, the role is remote so all UK applicants are welcome. Please get in touch with Helen for more information by emailing careers@sarahwest.co.uk, call 01392 873813 or apply on our website.