Digital Marketing Specialist

Location Plymouth
Discipline: Marketing and Design
Job type: Permanent: Full Time
Salary: circa £35,000
Contact name: Camille Ayela

Contact email: careers@sarahwest.co.uk
Job ref: VR/32
Published: about 1 month ago

I am recruiting for a Digital Marketing Specialist with a strong knowledge of PPC and analytics. The team is small but strong with a healthy marketing budget. Working within the digital marketing team, you will be responsible for managing paid social marketing channels and generating leads within ROI benchmarks. This role is focused on acquisition through paid media channels (native) and emails.

Who you are: 

You will be someone with a strong aptitude for PPC, Facebook ads and dealing with budgets. You will be analytical and statistically minded, working closely with the data analyst in order to track and optimise the company’s paid marketing channels. You will ideally have experience with A/B testing as well as an understanding of Native Advertising Networks as well as strong Excel skills.  

Responsibilities:

  • Optimisation of campaigns

  • Managing all aspects of Facebook Advertising

  • Managing Native Advertising channels e.g. Outbrain & Taboola

  • Working with Marketing Designer to create ad creative, including video

  • Email Marketing- monitor & analyse results from email campaigns through a list of A/B testing opportunities

  • Reporting performance to the management team

  • Conversion rate optimisation through A/B testing & Facebook Ad Experiments

  • Maintaining a database (via Excel) of planned tests & results 

The company & what they offer:

This company is a leader in what they do and as a branch of a much larger parent company they have a huge amount of opportunity to grow/move/develop. They offer a hybrid approach to office work, access to Perk Box as well as a generous friends & family discount on their products. 

If you are interested in this position and would like to know more please get in touch with Camille on 01392 873813.