This is a newly created Digital Marketing Executive role within the retail arm of global leading healthcare business. With retail stores nationwide, you will be based in the company’s head office two days a week and working from home the rest of the time. You will be a part of an established marketing team where you will apply your expertise to deliver high quality, cost effective leads.
Essentially, your role as Digital Marketing Executive is to take the lead on the organisation’s digital side. Define and manage campaign delivery and make sure they’re delivering an excellent return on investment.
The ideal candidate will be an enthusiastic digital marketer with an eye for detail and a passion for driving results through digital media. They will be able to show they keep pace with the evolving digital media marketplace and combine best practice with a continual drive for innovation. Someone who is a real self-starter with lots of energy and creativity.
What will you be doing?
PPC Management – including creation and management of all Google ads including optimisation and continual monitoring an reporting
Paid Social Management – management of all aspects of Facebook advertising and working closely with the graphic designer to create attention-grabbing ads and videos
Email Marketing – Analysing results and then delivering campaigns to drive an on-going process
Managing conversion rate optimisation through Unbounce A/B testing, Google Ad Experiments and Facebook Ad Experiments
We are looking for someone with a marketing qualification and at least 3 years’ experience within a commercial digital marketing position with proven hands on experience in the optimisation of PPC and Facebook Ads with big budgets. If you have experience with Native Advertising Networks (e.g. Outbrain/Taboola) then that would be desirable.
In return, the client is offering a competitive salary dependant on experience as well as a NEST pension, 24 days holiday plus bank holidays, continuous on the job training and the opportunity to be part of a fun and laid back marketing team.
If you’d like to find out more, get in touch!